TVC*: Television Change

What do you think are the changes and challenges of television?

Since its beginning, television in the Philippines has changed a lot. Many challenges came but it helped in the development. However, as a student of mass communication who became media literate who have been studying this particular medium for quite some time now, it improved not entirely for the greater good.

Listening to the group reporter's discussion, the main reason for its acquisition is to channel educational programs. Television really has a great power in influencing; it has great potential if it is maximized to its full capabilities. Nowadays, yes, it still does educate, but it's more on the business sector. Networks give audience what they want, not entirely what they need. That much I know is the result of change as time pass by. It just can't be denied that it really became beautiful as technology became more advanced.

Presently, we have to be careful in using different kinds of mediums. We have to remember that "we use it," not "it uses us."
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*TVC - an acronym for Television Commercial